The search results confirm that the "VAT's the Problem" (#VATsTheProblem) campaign was launched to the hospitality sector on or around June 1, 2026, with the Morning Advertiser dating its article to that day. The speech was delivered on June 3, 2026, making the campaign launch indeed "this week" relative to the speech. Tom Kerridge is described as "spearheading" the campaign across all sources. UKHospitality is listed as a key supporting trade body, and the campaign's launch announcement is hosted on UKHospitality's own website. While the precise framing is that Kerridge spearheads the campaign with UKHospitality among its supporting bodies (rather than a strictly equal co-launch), the substance of the claim — that the "VAT's the Problem" campaign was launched that week by Kerridge with UKHospitality's involvement — is accurate. The campaign's single ask is to cut hospitality VAT to 10%, in line with European rates, which also aligns with the rest of the speech's content. Sources: - UKHospitality, "#VATsTheProblem: Tom Kerridge spearheading new campaign to cut VAT to 10%" — https://www.ukhospitality.org.uk/vatstheproblemlaunch/ - Morning Advertiser, "Tom Kerridge leads hospitality campaign for 10% VAT cut" (1 June 2026) — https://www.morningadvertiser.co.uk/Article/2026/06/01/tom-kerridge-leads-hospitality-campaign-for-10-vat-cut/ - The Caterer, "'We could save 21 businesses a week': Tom Kerridge on his VAT cut campaign" — https://www.thecaterer.com/news/save-21-businesses-a-week-tom-kerridge-vat-cut-campaign - VAT's the Problem campaign website — https://www.vatstheproblem.co.uk/